COMPETITOR ANALYSIS

            Maid 101 provides vast cleaning services to your dorm room on a weekly basis. This service allows you to focus on school and other activities without having to take time out of your busy schedule to clean. From picking up recyclables to taking out the trash, MAID 101 is ready to clean.

http://www.dormaid.com/products/dorm-room-cleaning

DormAid is a similar company to MAID 101 that provides cleaning services to dorm rooms across college campuses. They have a very extensive business plan that offers many services to students at various fees.  DormAid provides the basic cleaning such as dusting and vacuuming, however MAID 101 goes one step beyond providing customized cleanings that the customer may request on top of the basics at no extra charge. Another difference between MAID 101 and DormAid is how they interact with their customers through social media. On the DormAid website there is no clear link to a Facebook or Twitter page advertising ways to reach out to mass media sources. DormAid does have a blog with various posts and special offers similar to MAID 101. The one thing I do like about DormAid is the frequently asked questions page that details specifics about the company. This is certainly something I could incorporate into my company as another source of fact based information. DormAid also puts a time limit as too how long a cleaning can last at two hours. This could potentially cause the cleaners to miss areas of the room if they are on a time limit. MAID 101 will not put a specific time period on how long cleanings will last in order to assure the room is 100% clean to the customers’ satisfaction.

http://www.mylazybones.com/splash.php

         Lazybones is a well-known service across the country that specializes in doing laundry. Although they do not provide cleaning services yet this company has established itself in the market for being a reliable business provided to college students and has received great reviews. Lazybones has the access by many college dorms to enter inside to pick up laundry bags. Security is one of the most important issues when running a service to colleges in order to prevent theft. Due to lazybones having a great reputation many colleges allow the company to enter the building when they arrive. As MAID 101 is a new service it will take many positive reviews for a college to grant access to an outside business not owned by the college itself. The Lazybones website is very user friendly explaining all the specifics of the services they provide. However, as observed by many friends who use Lazybones for their laundry I’ve found a difference that MAID 101 provides. Lazybones does not specify what time of the day they come to pick up the bags which could result in the student missing the pick up all together. MAID 101 will always text or call the student to notify them the cleaning crew will arrive at a specific time. This allows for the student to plan their day accordingly without having to worry about when the service will arrive.

              Competitors exist in most markets making businesses constantly look for new ways to make them unique and stand out. Overall these two competitors are developed companies that have positive reputations and have established their presence at numerous schools. In order for MAID 101 to compete in this market the company has to continue to grow popularity and interact with potential customers to increase feedback that could be improvements. DormAid and Lazybones have broken the security barrier to gain access into colleges and MAID 101 must follow the same in order to make this business a success. The hope for MAID 101 is that the company will continue to grow to rise to the level of these two entrepreneurship businesses.